This study explores the role that Kentucky community newspapers play in providing information about health behaviors and their related outcomes. Through content analysis of sixteen newspapers, the researcher examines the amount of health behavior coverage, the most prevalent topics of the articles, and the article sources. The resulting data point to challenges related to 1) a lack of health coverage, 2) a need for better source attribution, and 3) a blurring of the lines between editorial and advertising content. Implications and future research directions are discussed.