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A model for business planning in industrial companies (in Italian), Studi & Informazioni (1989)

OpenURL

Marketing and market power: elements of a critical analysis on the dicotomy industrial marketing/consumer marketing (in Italian), Finanza, Marketing e Produzione (1989)

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"Class of risk" and "strategic group": a proposal for an empirical test of Modigliani-Miller theory (in Italian), Economia e Politica Industriale (1986)

Performance Measurement of National Health Service Operators (in Italian) (2008)

International Marketing Communication. From a Paradigmatic Approach to an Integrated Communication Management Through Interorganizational Networks (in Italian) (2003)

Evaluating Strategies. A Quantitative Analysis under Conditions of Uncertainty (in Italian) (1996)

International Market Development. An Analysis for Decision Making (in Italian) (1991)

A model for the organization and management of communication flow processes (in Italian) (with I Bregoli, Ilaria Fava, and A Saccardi), Atti del VI Congresso Internazionale Marketing Trends, Parigi 26-27 Gennaio 2007 (2007)

Corporate governance in the future of the national health system (in Italian), Quaderni del Dipartimento di Economia Aziendale dell'Università degli Studi di Roma "Tor Vergata (2006)

Merchandising and technological innovation: between marketing and organization (in Italian) (with G Del Chiappa), Atti del V Congresso Internazionale Marketing Trends, Venezia, 20-21 Gennaio 2006 (2006)

Governance of ‘new technologies’ in public communication (in Italian), Communication in Public Undertakings. Paradigms of Efficacy and Efficiency ( in Italian) (1999)