Marketing and market power: elements of a critical analysis on the dicotomy industrial marketing/consumer marketing (in Italian)

Angelo Di Gregorio, Universita di Milano - Bicocca

Suggested Citation

Angelo Di Gregorio. "Marketing e potere di mercato: elementi di critica alla dicotomia marketing industriale e di consumo" Finanza, Marketing e Produzione2 (1989)

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Selected Works of Angelo Di Gregorio

Angelo Di Gregorio

Milan-Bicocca University, Department of Management and Business Admnistration

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Marketing and market power: elements of a critical analysis on the dicotomy industrial marketing/consumer marketing (in Italian)

Suggested Citation