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Does affective trust matter in interfirm relationships? The supplier’s perspective phases

Andrew J. Zur, Melbourne Business School
Civilai Terawatanavong, Monash University
Cynthia Webster, Macquarie University

Abstract

This study investigates the role of affective trust in interfirm relationships and the process by which affective trust is developed. The LISREL approach is employed. The empirical results support the moderating role of affective trust. Academic and managerial implications are discussed.

Suggested Citation

Andrew J. Zur, Civilai Terawatanavong, and Cynthia Webster. "Does affective trust matter in interfirm relationships? The supplier’s perspective phases" American Marketing Association Conference. Chicago, Illinois, U.S.A.. Jul. 2006.
Available at: http://works.bepress.com/andrew_zur/4

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