CSR orientation and organisational performance in the Australian retail industry

Andrew J. Zur, Melbourne Business School
Jody Evans, Melbourne Business School
Kerrie Bridson, Deakin University

Abstract

This paper aims to contribute to current business ethics literature by conceptualising the relationship between organisational culture, corporate strategy, and target stakeholders and the formation of a CSR orientation. The paper will further explore whether corporate social responsibility policies and practices will result in an overall improved positional advantage for the firm and, as a consequence, positively enhance organisational performance. These relationships will be examined within the context of the retail industry in Australia, focusing on the food, clothing and textiles, and footwear sectors.