Andrew C. Gross is currently professor of marketing and international business at Cleveland State University, where he has been a faculty member since 1968. In addition to his academic duties, he is an active consultant to companies, partnerships, nonprofit and government agencies. His degrees include a B.Sc. in Electrical Engineering from Case Institute of Technology (now CWRU), an M.B.A. from Western Reserve University (now CWRU), and a Ph.D. in Economics/Marketing from the Ohio State University.
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Assessing Competitive Advantage of Emerging Markets in Knowledge Intensive Business Services (with Rajshekhar G. Javalgi, W. Benoy Joseph, and Elad Granot), Journal of Business & Industrial Marketing (2011)
The dramatic growth and international scope of knowledge-intensive business services (KIBS) are evident in emerging...
Human Resource Management Practices of Large Multinational Firms in Hungary, 1988-2005 (with J. Poor and A. Engle), Acta Oeconomica (2010)
An application of the consumer ethnocentrism model to French consumers (with Rajshekhar G. Javalgi, Viginie Pioche Khare, and Robert F. Scherer), International Business Review (2005)
The purpose of this study was to investigate what leads French consumers to ethnocentrism and...
Make-Or-Buy Decisions and Their Implications (with David Ford, Barry Cotton, David Farmer, and Ian Wilkinson), Industrial Marketing Management (1993)
The Industrial Buying Process in Capitalist and Socialist-Countries (with Peter Banting and Jozsef Beracs), Industrial Marketing Management (1991)
This article reports on the results of a two-nation study of the industrial buying process....