The Campaign for Tobacco-Free Kids’ Attack on the Tobacco Industry

W. L. Benoit
Allison Harthcock, Butler University

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Abstract

Analyzes a print advertising campaign against the tobacco industry for trying to influence the United States Congress through campaign contributions and the addiction of children. Use of multiple strategies for enhancing the offensive nature of the industry's acts; Augmentation of the effectiveness of the campaign through the use of the concept of presence.