Selecting a research “brand name”, “area of expertise”,  and “the best suited keyword sets” is one of the most important decisions that a researcher will need to make. The research brand name should appear in the title, abstract and  keywords’ part of a paper. The title is extremely important and must be chosen with great care, as it will be read by thousands, whereas few will read the entire paper. On the other hand, indexing and abstracting of the paper depends on the accuracy of the title and the keywords set in the paper abstract. The unique research name makes title meaningful and not general.