The first challenge of the researcher is to choose an interesting and unique research brand. The research brand name should appear in the title, abstract and keywords of the paper. The title is extremely important and must be chosen with great care as it will be read by thousands, whereas few will read the entire paper. On the other hand, indexing and abstracting of the paper depends on the accuracy of the title. An improperly titled paper will get lost and will never be read. The unique research name makes title meaningful and not general.