Enterprises communication: an empirical analysis

Alberto Nobolo
Francesca Magli

Abstract

Abstract: Internalization and major changes now under way are taking investors and customers to demand more economics, commercial and social information. Stakeholders are, in fact, facing many opportunities and choices about their investments and purchases. The increase in competition and the birth of many New Economy companies, rather than assuring them and creating more suitable market situations (for example reduction in prices), is bringing more chaos in the knowledge/information on such companies. Enterprises, to satisfy such lack, should push on more communication. For stakeholders safeguard (after Enron, Parmalat and Cirio cracks), the communication changes and becomes more complex and disciplined. Our study, starting from such markers, will analyze as a more efficient financial information and communication, not only commercial but mainly social, could improve business states and could assure the business continuity with contribution of more value, becoming a true “intangible asset” of business system. In our paper, we start the research with an analysis in the international and mainly national literature on business and financial communication such as: Quagli, Paoloni, Salvioni, Toma, Allegrini, Giusepponi, Cooke, Hart, etc. Then we will perform an empirical analysis on a sample created on a stock exchange companies to test if a correlation between more efficient financial communication and business state exists. The final aim will be the creation of a business and financial communication model coherent with stakeholders information requirement to pursuit medium and long term aims, increasing the value of business, financial and social aspects and stimulating the endurableness.