Both nationally and internationally, pharmaceutical counterfeiting has become a problem that is threatening economic stability and public health. The purpose of the present research study review was to analyze the scope and severity of pharmaceutical counterfeiting and to establish if the implantation of the Radio Frequency Identification Device (RFID) model can more efficiently be used within the pharmaceutical supply chain to reduce the problem counterfeit drugs impose on public health and international economic stability. Results indicated that implementing the RFID model for tracking drugs at the item level in the pharmaceutical supply chain has potential to alleviate the scope of the counterfeit drug problem. Recommendations for how the pharmaceutical industry may sooner adopt the RFID model are made.
This is an Author's Accepted Manuscript of an article published in Coustasse, A., Arvidson, C., & Rutsohn, P. (2010). Pharmaceutical counterfeiting and the RFID technology intervention. Journal of Hospital Marketing & Public Relations, 20(2), 100-115, as published in the JOURNAL OF HOSPITAL MARKETING & PUBLIC RELATIONS, 2010, copyright Taylor & Francis, available online at: http://www.tandfonline.com/10.1080/15390942.2010.493369.