Marketing Music Library Services Through Video Infomercial and Resource Guides: A Case Study from the University of Tennessee George F. DeVine Music Library

M. Nathalie Hristov, University of Tennessee - Knoxville
Alan H. Wallace, University of Tennessee - Knoxville

Abstract

To raise awareness of the variety of library services and resources offered, demonstrating relevancy to the current age, two librarians from the University of Tennessee created a library infomercial/visual resource guide targeting the Music Library's primary users. This article explores the impetus for engaging in such a marketing initiative, the planning process, production of the video, and delivery. Additionally, a survey designed to assess the effectiveness of this project was created and its results shared. Ideally, the information contained in this article can be applied to similar marketing initiatives by other libraries.