The Illinois Mathematics and Science Academy (IMSA) counseling department strives to support and advocate for students of all cultural backgrounds and financial means. The counselors aspire to meet or exceed multicultural competencies established when working with gifted and talented students. Current competency based counseling models address multicultural concepts but do not integrate updated framework to include social justice advocacy. Utilizing the United Nations’ sustainable goal of reducing inequality as the catalyst for this presentation, our focus will explore current research around competently counseling gifted and talented students in a multicultural fashion, and weaving newly developed advocacy based framework.