"Quality is becoming more about taste and less about cost: Eeg and survey study on consumer behavior" by Charnetta Brown

Selected Works of Adriane B. Randolph, Ph.D.

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Quality is becoming more about taste and less about cost: Eeg and survey study on consumer behavior

Neuromarketing Theory & Practice (2013)

Charnetta Brown, Roosevelt University
Adriane Randolph, Kennesaw State University
Janee Burkhalter, Saint Joseph's University

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Keywords

eeg,
cognitive psychology,
neuroscience,
consumer marketing,
consumer research,
branding

Disciplines

Advertising and Promotion Management,
Cognitive Psychology and
Science and Technology Studies

Publication Date

Winter January, 2013

Citation Information

Charnetta Brown, Adriane Randolph and Janee Burkhalter. "Quality is becoming more about taste and less about cost: Eeg and survey study on consumer behavior" Neuromarketing Theory & Practice Iss. 4 (2013)
Available at: http://works.bepress.com/adrianerandolph/2/