Contribution to Book
Guest Editorial on Trade Show and Exhibition Marketing for Special Issue
Journal of Business and Industrial Marketing
(2010)
Publication Date
2010
Publisher
Emerald Publishing
Citation Information
H. Bettis-Outland and Aberdeen L Borders. "Guest Editorial on Trade Show and Exhibition Marketing for Special Issue" 4Wagon Lane, BengleyJournal of Business and Industrial Marketing Vol. 25 (2010) Available at: http://works.bepress.com/aberdeen_leila_borders/25/