In this presentation, how the University of Missouri-St. Louis Institutional Repository Library is using a combination of Zotero, Google Apps and Sherpa Romeo to discover faculty works that can be shared, will be examined. Automagical is defined by dictionary.com as an adjective describing something that is "happening in a way that is hidden from or not understood by the user, and in that sense, apparently "magical." "The automagical aspects of this process will be explored, but not so deeply as to make them non-magical.